Hi there!

I’m Yun. My design story starts with an umbrella. 15 years ago, in the corner of the school library, I saw the umbrella, with a notch on the handle, gave me an "aha" moment. I felt I was cared as a human being.

I want to return and express the care through design.

When I’m not working, you’ll find me reading, writing or just lingering on the google search :)
PDF Resume
Experience
Head of Design

Rejection Therapy | February 2019 – present | Sunnyvale, CA

Product design:
• Lead a complete redesign for a social activity iOS app, including core flows like community exploration, event participation, daily check-in and instant messaging. The new design contributed to the growth of MAU from 500 to 1.7k with $20k in revenue after launch in 2 months. The app is currently at 4.8 stars.
Design system:
• Built and maintain mobile design system, including colors, typography, icons and UI library for faster product iteration.
• Created logo and visual identity system to enable brand recognition, resulting in 70% increase on email open rate.
Marketing design:
• Initiated and conducted the marketing campaign at Global Leadership Summit 2019, resulting in the initially 150+ sales leads.
• Launched and maintain marketing website on Squarespace with an average 7.5% conversion rate.
Founding Designer

UpLevo | October 2018 - February 2019 | San Fransisco, CA

Led product design for iOS and Android mobile apps, including key features like code scanning, survey taking and video recording. The apps resulted in $4,000 in revenue from startup CPG brands.
Design Lead

Palmdrive | April 2016 – October 2018 | Sunnyvale, CA/Shanghai, China

Product design:
• Led College Application Management web app design. Serving over 8,000 mentors and premium subscribers, achieving over 16 million USD annual revenue.
Design system:
• Refined Palmdrive Style Guide by expanding web components and visual elements, supporting both product and marketing team.
Marketing design:
• Spearheaded marketing website redesign which decreased bounce rates an average of 10% across sites with a maximum decrease of 75%.
• Led digital layouts, collateral materials, environmental graphics, and print advertising for more than130 branding events nationwide within one year - resulting in revenue growth of 233% from $1M to$3.3M and increase of market share by 2.5%.
Other:
• Hosted in-company design workshops and weekly design talks.
• Recruited, on-boarded, and trained 4 designers to support 400+ projects.
• Reduced communication overhead by introducing transparent and standard work process that supported 300% campaigns without new design hires in 2017.
UX/UI Designer

Smart Traveller | January 2015 - March 2016 | New York, NY/ Bay Area, CA

Led the design of the beta web app from concepts to final pixels, winning the first prize of China innovation and entrepreneurship competition in 2015.
Skills
UX/UI Design

Whimsical, Sketch, Figma, Illustrator, Photoshop, Flinto, InVision, After Effects

Visual Design

Branding, Iconography, Infographic, Illustration

Front-end Development

Squarespace, Webflow

Language

Fluent in English, native in Mandarin

Education
M.F.A. in Design and Technology | 2013 - 2015

Parsons the New School for Design – New York, NY

B.E. in Software Engineering | 2009 - 2013
Associated program in Finance | 2010 - 2011

Wuhan University – Wuhan, China