I’m a product designer who codes and loves building stuff, based in Bay Area.
For the past 7 years, I shaped visions and shipped products. I enjoy collaborating with people from different backgrounds, validating problems, testing ideas, defining the business model through design, and iterating on features to turn concepts into products that people love.

While all product designers love product. What matters to me is people - people I build for and people I build with.❤️

Covid 19 messed up my h1b, so I lost my visa and job. However this unexpected visa crisis enable me figure the goal and cost in no time, make decision quickly and execute accurately, also treasure people’s kindness. Now I am applying this gift that Covid gave to me to my journey at GoDaddy.
This is me trying to get a selfie with the squirrel living on the tree in front of my apartment.

You caught me, I am no good at taking selfies.
But I do love animals - grew up with 3 dogs, 1 cat and 1 imaginary unicorn! 🐶🐶🐶🐱🦄
Experience
Lead Product Designer

GoDaddy | Aguest 2021 - present | Sunnyvale, CA

Head of Design

Rejection Therapy | February 2019 – December 2020 | Sunnyvale, CA

Product design:
• Lead complete app redesign focusing on Acquisition & Engagement by delivering core flows like community exploration, event participation, daily check-in and instant messaging. Contributed to the growth of retention rate by 10 times and MAU by 2.4 times. The app is 5 star on both the iOS (4.7/5) and Android (4.6/5) app stores.

Design system:
• Built and maintain mobile design system, including colors, typography, icons and UI library for faster product iteration.
• Created logo and visual identity system for DareMe to enable brand recognition, resulting in 70% increase on email open rate.

Marketing design:
• Initiated and conducted the marketing campaign at Global Leadership Summit 2019, resulting in the initial 150+ sales leads.
• Launched and maintain marketing website on Squarespace with an average 7.5% conversion rate.
Founding Designer

UpLevo | October 2018 - February 2019 | San Fransisco, CA

Led product design for iOS and Android mobile apps, including key features like code scanning, survey taking and video recording. The apps resulted in $4,000 in revenue from startup CPG brands.
Design Lead

Palmdrive | April 2016 – October 2018 | Sunnyvale, CA/Shanghai, China

Product design:
• Led College Application Management web app design. Serving over 8,000 mentors and premium subscribers, achieving over 16 million USD annual revenue.

Marketing design:
• Spearheaded marketing website redesign which decreased bounce rates an average of 10% across sites with a maximum decrease of 75%.

Management & Leadership:
• Initiated in-company design workshops and weekly design talks.
• Recruited, on-boarded, and trained 4 designers to support 400+ projects.
• Reduced communication overhead by introducing transparent and scalable work process that supported 3x campaigns without new design hires in 2017.
UX/UI Designer

Smart Traveller | January 2015 - March 2016 | New York, NY/ Bay Area, CA

Led the design of the beta web app from concepts to final pixels, winning the first prize of China innovation and entrepreneurship competition in 2015.