Experience
Lead Product Designer
GoDaddy | Aguest 2021 - present | Sunnyvale, CA
Head of Design
Rejection Therapy | February 2019 – December 2020 | Sunnyvale, CA
Product design:
• Lead complete app redesign focusing on Acquisition & Engagement by delivering core flows like community exploration, event participation, daily check-in and instant messaging. Contributed to the growth of retention rate by 10 times and MAU by 2.4 times. The app is 5 star on both the iOS (4.7/5) and Android (4.6/5) app stores.
Design system:
• Built and maintain mobile design system, including colors, typography, icons and UI library for faster product iteration.
• Created logo and visual identity system for DareMe to enable brand recognition, resulting in 70% increase on email open rate.
Marketing design:
• Initiated and conducted the marketing campaign at Global Leadership Summit 2019, resulting in the initial 150+ sales leads.
• Launched and maintain marketing website on Squarespace with an average 7.5% conversion rate.
Founding Designer
UpLevo | October 2018 - February 2019 | San Fransisco, CA
Led product design for iOS and Android mobile apps, including key features like code scanning, survey taking and video recording. The apps resulted in $4,000 in revenue from startup CPG brands.
Design Lead
Palmdrive | April 2016 – October 2018 | Sunnyvale, CA/Shanghai, China
Product design:
• Led College Application Management web app design. Serving over 8,000 mentors and premium subscribers, achieving over 16 million USD annual revenue.
Marketing design:
• Spearheaded marketing website redesign which decreased bounce rates an average of 10% across sites with a maximum decrease of 75%.
Management & Leadership:
• Initiated in-company design workshops and weekly design talks.
• Recruited, on-boarded, and trained 4 designers to support 400+ projects.
• Reduced communication overhead by introducing transparent and scalable work process that supported 3x campaigns without new design hires in 2017.
UX/UI Designer
Smart Traveller | January 2015 - March 2016 | New York, NY/ Bay Area, CA
Led the design of the beta web app from concepts to final pixels, winning the first prize of China innovation and entrepreneurship competition in 2015.
