Marketing Design, Branding and more

Year

2013 - present

Role

Sole Designer

Aside from designing for user interfaces, I also enjoy crafting brand identities, logos, illustrations and design you name it. Here are a collection of design projects I love and did at work and in my spare time.

01_MARKETING WEBSITES

UpLevo Marketing Websites

DareMe Marketing Websites

I launched and maintain marketing website on Squarespace since 2018 with an average 7.5% conversion rate.

Check the website

02_GRAPHIC DESIGN

Reading and note taking experience: Traditional vs Digital

Graphic design collections for Palmdrive

Clean and minimal design are applied to build up-scale branding. The following are solely designed on my own.

Material Design for New Year Event,

full case study

Palmdrive hiring Roll Up

Palmdrive Undergraduate Brochure

Thank You card for mid-autumn festival

The Thank You Card was exclusively customized for our partners, coming with the pre-ordered mooncakes. Gold foil and carving are designed to match the mooncakes packages.

03_LOGO AND MORE

UpLevo Logo

UpLevo started as a field study service to help brands connect with their actual customers. As the founding designer, I knew exactly what we wanted for this logo, and it only took me 20 minutes to finish the draft.

UpLevo logo display

Walnut English Logo and Visual Identity System

Walnut English is a fast growing startup incubated by Palmdrive, focusing on English online tutoring. After launching the VIS, the Walnut English’s followers has bumped up 20,000 on WeChat in 3 months. Please contact me for VIS.

Walnut English logo display

Palmdrive Go Logo

Palmdrive Go is a startup incubated by Palmdrive. Its goal is to build a mentor community. I had a good time playing with Bilingual Lettering on the logo design.

Responsive logo

04_T-SHIRT DESIGN

Class Reunion T-shirt

The t-shirt was for my father’s class reunion 30 years after graduation from Beihang University, I am glad I could participate in my father’s youth in this way.

People’s names compose the number 30 with the motto of Beihang University below.

05_PHYSICAL DESIGN

Link Time

Link Time lets two strangers interact with each other despite time and location through the maze. The first person customizes the puzzle through adding/removing pieces and set game rules. The second person use the joystick to control the panel to solve it.

I gave the maze to a friend as a gift. While enjoy creating, I also enjoy sharing which doubles the happiness:)