Increased engagement and subscriptions via logo

Lead Product Designer
GoDaddy is known for domain purchasing. However after purchasing the domains, most people stopped. I initiated and validated that logo as an engagement driver and as an onramp into subscriptions in 9 months - have yielded a 33% increase in logo adds, increases in of 17% and 6% in Website + Marketing activation and subscription in 6 test wins. Also delivered the logo first onramp and flexible onramps with AI vision to help shape the next generation of GoDaddy eco system as one-stop-shop for everything a business needs.

My initiative - logo first onramp as a design initiative was adopted as company level priority in 2022, estimated over 300k incremental activate subscriptions 2023-2025.

This work is under NDA, will be able to share more details via presentation.